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Welcome To Dovetail

Established for over 30 years, Dovetail are the largest independent carpet, flooring and Interior retailers in Norwich.

We're a friendly dedicated team who enjoy looking after you and every detail of your project whatever your requirements. We want to make sure your experience at Dovetail is personally tailored to you.

In our showroom located on the Sprowston Road, Norwich, we offer a vast selection of household brands in flooring, carpets, fabrics and furniture.

The Interior Design Service can help you bring together an overall vision of your project, offering creative solutions using room layouts, mood boards and 3D imagery.

All at very competitive prices, we’re open 7 days a week and only closed on Bank Holidays. Come and discover the difference.


Carpets & Flooring

We have over 30 years of experience in both carpets and hard flooring using top names like Karndean, Amtico, Ted Todd, Roger Oates and Alternative Flooring to name just a few.

Carpets & Flooring

Cane & Rattan Furniture

Available to view in our showroom are leading brands Daro and Cane Industries. Manufacturers of the best rattan and cane furniture in both classic and contemporary styles with a huge choice of covers.

Cane & Rattan Furniture


We have a great selection of styles and designs of furniture in our showroom to suit all needs and tastes.

Stocking leading manufacturers of Sofas & Chairs, Powered Recliners & Beds, occasional furniture and accessories.

Furniture Collections

Blinds & Accessories

We have a large selection of Made-to-Measure blinds and shutters from Silent Gliss and Luxaflex and many other leading brands.

Brands & Services

Curtains, Fabrics, Wallpapers & Paints

Visit our showroom to view a large selection of designer curtains, fabrics, paints & wallpapers. Key designer brands such as Linwood, Designers Guild, Osborne & Little, Sanderson, Romo, GP & J Baker, Harlequin and many more.

Brands & Designs

Design Service

If you need a whole house, business, renovation or a room refresh, our Designers will always be able to listen and advise on your interior design project, domestic or commercial - whatever your style.

Design Your Home

New Builds & Renovations

Whether you have a new build, renovation, or a whole house to design, it can be a daunting prospect. If your project is on this kind of scale, come and talk to us about how we can help and what offers and services we can provide for you.

Special Deals


Expect to find a variety of home furniture and fabrics for an excellent price in the Dovetail clearance sale.

All products are ex-display and available for immediate delivery.

Delivery charges may apply.

Offers & Deals

Our Work

Browse through some of previously completed projects. From carpet installations to interior design.



As Norwich’s largest independent furniture showroom, we bring you only the top brand names for sofas, flooring, carpets, cane furniture & accessories


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